A/B Testing and Web Performance
A/B testing (or split testing) is a method of comparing two or more versions of a web page or app against each other to determine which one has better response or conversion rate.
A/B tests allow you to test one version of images, colors, headings, forms, etc. against one another. Layout choices such as where you place the elements or functionality choices like when and how you display messages can also be tested.
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May 25, 2017 at 07:30AM