Metrics Validation Using Google Analytics

Metrics Validation Using Google Analytics

This article helps us understand how to leverage the tools and techniques provided by Google Analytics to proactively look for any issues/deviations after a production deployment. It talks about capturing KPIs and baseline metrics, identifying and analyzing deviations, generating meaningful reports/dashboards from the data captured, and the related capabilities of Google Analytics.

Though there are other analytics tools that provide similar capabilities, this paper considers only Google Analytics.


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May 21, 2017 at 07:39AM


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