Metrics Validation Using Google Analytics
This article helps us understand how to leverage the tools and techniques provided by Google Analytics to proactively look for any issues/deviations after a production deployment. It talks about capturing KPIs and baseline metrics, identifying and analyzing deviations, generating meaningful reports/dashboards from the data captured, and the related capabilities of Google Analytics.
Though there are other analytics tools that provide similar capabilities, this paper considers only Google Analytics.
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May 21, 2017 at 07:39AM